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For women with bigger plans
For women building established service-based businesses
Build the business. Bank the money.
Enjoy the life.
You can make serious money, be fully yourself and still have a life outside your business. I help women build smarter sales strategies and systems so revenue doesn’t rely on remembering to follow up at 10.43pm or pulling another miracle out of your arse.
Ready to stop winging it and start building properly?
18
businesses started
8
businesses sold
$27M
revenue generated
100+
hundreds employed
Let’s be honest
Sales should not
feel like a lucky dip.
If revenue still depends on referrals, your availability or whether you remembered to follow up, you don’t need to work harder. You need a better sales system.
Sales is a skill. And when you know what to say, when to say it and what happens next, you create more control over your revenue without becoming chained to your business.
Successful AF doesn’t mean busy AF.
[start with the sales driver]
For women building something big.
The receipts matter
Business advice with actual business receipts.
I’m not teaching business from the sidelines. I’ve built businesses with staff, operations, commercial pressure and bills that did not give a shit about my mindset that day.
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18 businesses started.
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8 businesses sold.
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$27M in revenue generated.
Plus a business degree, financial planning qualification and training and assessment certification.
Featured in: The Daily Telegraph, Australian Financial Review, Broadsheet, Business News Australia, NBN, HER Canberra, Newcastle Herald, Canberra Times + more.
MEET RICH
BITCH BOOTCAMP
A self-paced business course for established service-based business owners who are done hoping revenue will sort itself out.
Build stronger sales strategy, better systems and a business with more room to grow — through practical video modules and worksheets you can actually use.
[Join Rich Bitch Bootcamp]
WHAT'S INSIDE
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WHO IT'S FOR
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Choose your level of support
Rich Bitch
Bootcamp
Build stronger sales strategy, better systems and a business with more room to grow.
1:1 Strategy
Sessions
90 focused minutes with me to get clear on what’s happening, what needs to change and what comes next.
Mastermind
Groups
Bigger conversations, sharper thinking and growth-minded women in the room.
Invite-Only
Events
Private rooms, conversations and opportunities for women building big things.
not ready for a bootcamp? start here
Make sales feel a whole lot less ick
The Sales Driver is my free, self-paced training designed to help you get clearer on what to say, move past the awkwardness and start treating sales like the learnable skill it is. A few hours. Practical videos and worksheets. Zero awkward blind-date energy.
Free | Self-paced | 12 months’ access
[Get the sales driver free]
I’ve built the business. Now I help women build theirs.
I turned one Pilates studio into a multi-million-dollar, nine-location franchise, built a teacher-training business designed to operate without me and learned a hell of a lot about what actually makes a business grow.
Now I help established women in business create stronger sales, smarter systems and more freedom - without building a business they secretly hate running.
Because the goal isn’t just more revenue. It’s more money in the bank and more life outside the business.
[more about allana]For women building something big.
The receipts keep coming.
“I thought I needed more leads. Turns out I needed to stop losing the ones I already had. Tightening up our sales process changed everything and we’re now closing consistently without me being involved in every single conversation.”
Jess, Service-Based Founder
“I stopped winging my sales calls and had my biggest revenue month two months later.”
Sarah,
Agency Owner
“I stopped winging my sales calls and had my biggest revenue month two months later.”
Sarah,
Agency Owner
“I stopped winging my sales calls and had my biggest revenue month two months later.”
Sarah,
Agency Owner
For women building something big.
See you on the rich side x
Your business should fund your life. not consume it.
You don’t need to become louder, pushier or spend your life doing every bloody job yourself. I teach practical sales skills, stronger systems and smarter strategy so you can build momentum without sacrificing everything outside your business. There’s room for big goals, money, family, fun, intuition and the occasional woo-woo moment. But belief alone won’t bank the money.
[get into the rich bitch bootcamp]
